We use this product for everything, we flavor food with it, we cook with it, and we eat it as a dip just as it is. It is the most flavorful olive oil we have found, and we are picky about olive oil. It is fresh and delicious. It cooks cleanly and there is absolutely no bitter aftertaste, like you get from mass produced, cheap products. Zaatar Extra Virgin Olive Oil is the "secret ingredient" in many favorite dishes at our home.